1-9. Go to zulily.com and register. Identify features of the site that make shopping entertaining to mothers and explain why those features entertain. Explain why this is important to the zulily business model. 1-10. Go to Nordstrom.com and shop for childrens clothes. How does the zulily shopping experience differ from that at Nordstrom? Briefly describe the advantages and disadvantages of each type of experience. 1-11. If you were buyer for zulily, what data would you like to have about customer purchase habits? 1-12. If you were a buyer for zulily, what data would you like to have about past vendor performance? 1-13. In the general course of life, 2-year-old boys become 3-year-old boys, 4-year old-girls become 5-year-old girls, etc. How can zulily use this not-so-remarkable phenomenon to customize a customers shopping experience? What data would you need to do this? 1-14. As a business professional, it is likely information systems professionals will ask you data questions like those in questions 1-11 to 1-13. What is the best way for you to respond? Verbally in a meeting? With a written document? With a sketch or diagram? How will you know if you have been understood? 1-15. At the April 2015 stock price of $14.59, the market values zulily at $1.86 billion. This is a big drop from the February 2014 high of $68.39 a share price. Describe zulilys principle assets. Does a $1.86 billion valuation seem appropriate, given your description of the companys assets? Justify your answer.
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