1. Which of the following has the purpose of identifying which concepts have the most promise…

1. Which of the following has the purpose of identifying which
concepts have the most promise and which should be abandoned?
A) Business analysis
B) Test marketing
C) Idea screening
D) Commercialization
E) Prototype development
2. The portion of the brand that can be spoken and can include
words, letters, or number is referred to as the ________.
A) brand mark
B) trademark
C) logo
D) brand identity
E) brand name
3. Co-branding is ________.
A) a legal protection given to owners for exclusive rights to
the use of brands
B) a partnership to closely link brand names for a single
product
C) the process of selling a famous brand to a third party
D) a method of testing and evaluating a new product
E) an agreement to produce and market another company’s
product
4. Which of the following involves decisions about which items
to include as part of a product offering, and in which quantities
to offer them?
A) Labeling
B) Licensing
C) Branding
D) Trademarks
E) Packaging
5. Generating a(n) ________ indicates a company’s financial
position on a particular date.
A) organizational budget
B) balance sheet
C) cost analysis
D) profitability report
E) productivity analysis