After creating the tables and relationships for the Antiques database, you meet with Tim Richards,..

After creating the tables and relationships for the Antiques
database, you meet with Tim Richards, the chief information officer for the NHD
Development Group, and Linda Sutherland, the manager of the antique mall. As
you review the database, Linda makes a few requests. When she tracked sales for
a month, she found that repeat customers accounted for 60% of her revenue. She
therefore wants to use the Antiques database to increase marketing efforts to
her current customer base. First, she wants to extract information about her
customers, such as a list that organizes customers by city and
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After creating the tables and relationships for the Antiques
database, you meet with Tim Richards, the chief information officer for the NHD
Development Group, and Linda Sutherland, the manager of the antique mall. As
you review the database, Linda makes a few requests. When she tracked sales for
a month, she found that repeat customers accounted for 60% of her revenue. She
therefore wants to use the Antiques database to increase marketing efforts to
her current customer base. First, she wants to extract information about her
customers, such as a list that organizes customers by city and another that
provides customer names and phone numbers. She also needs to retrieve
information about the antique and restoration classes the mall offers to
determine which customers enroll in the classes. Then she could provide
information in the classes about items that might interest those customers. She
asks for your help filtering data and creating queries that extract the
information she needs.

Complete the following:

Many of the mall’s customers live in Cleveland or
Collegedale, Tennessee, and Linda is debating whether to place an ad in their
community newspapers or to send postcards advising these customers about
upcoming sales. If she sends more than 50 postcards, mailing costs will
exceed advertising rates.

Show Linda a quick way she can produce a temporary list of
customers who live in Cleveland or Collegedale, with all the customers in
Cleveland listed first. Is it more economical to send these customers postcards
or to advertise in the community newspapers?

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