Describe key financial ratios and its benchmark for a corporation (at least 10 of them). Describe some limitations of financial ratio analysis. Describe enterprise value in detail. Which financial ratios do you think are most important when evaluating a company? How can a company improve its gross profit margin and net profit margin? How can a company improve its ROA and ROE? How can debt be dangerous for a company? Why should a company have a lean balance sheet? How does a company show liquidity on the balance sheet? What important assets are left off the balance sheet (think of Coca Cola)?