Individual Written Assignment

Provide a brief (2-3 paragraphs) background and history of baseball farm clubs, from a business perspective, and their relationship to the major leagues.
Analyze the value chain to help Martin better understand the nature of the competition between the Titans and the Bulls and to identify and recommend opportunities for adding value and/or reducing cost at each activity.
Referring to the information provided, regarding the Tennessee Titans, prepare a SWOT analysis for the Titans.
Referring to the information provided, regarding the Tennessee Titans, prepare a balanced scorecard for the Titans.