Marketing homework help

Instructions for Key Question(s) discussion

Review the rubric to make sure you understand the criteria for earning your grade.
Consider how your contributions to this discussion will demonstrate critical thinking. This Critical Thinking Skills website can help you.
Read and review the content resources.
Your posts must include at least one reference from the course textbook and at least one credible journal article for a minimum of two references. Credible sources are generally scholarly and peer-reviewed. Research through IWU’s Off Campus Library Resources (OCLS) is strongly recommended.
Write an initial response to the following key question:

How do you define value creation from a marketing perspective?

200 to 250 words APA 7th edition
Please refer book which I have attached for the entire course