The arcs model of motivation

Question #1 
Please define motivational design, discuss the purpose of motivational design, and discuss its importance to adult education. Please briefly discuss Keller’s ARCS model approach to motivation and the characteristics of his model. Please justify your responses with citations from the literature.
Question #2 
Select a characteristic of the ARCS model and either compare or contrast it to one of the motivational theories that we have discussed so far in the course.
Question #3 
What questions do you have about the ARCS Model? What still confuse you? What aspect(s) of the theory would you like to discuss more with your classmates?