Whether you’re writing or presenting an email, plan, pitch, or presentation, you must define your goal, figure out what substance will accomplish the goal for your audience, decide upon the proper tone, and have a clear lead. After creating a lead, middle

Whether you’re writing or presenting an email, plan, pitch, or presentation, you must define your goal, figure out what substance will accomplish the goal for your audience, decide upon the proper tone, and have a clear lead. After creating a lead, middle